News stories don’t just pop up in newspapers and on news websites, they are plucked from hundreds of others by journalists who deem the content worthy of being repeated.

Press releases are those original news stories perused by journalists with a very fussy eye. As your press writers it’s our job to create a story that sounds exciting and provides something inherently interesting to at least one audience. Before you request one, you should know the fundamental differences between press releases written for the Internet and press releases written for the press:

Online press releases are submitted to many websites and search engines. Yours could be seen by hundreds or thousands of people who could be potential customers, or journalists. In this way, you can use an Online press release to subtly promote a business.

Offline press releases, on the other hand, are distributed directly to a select few newspaper journalists who will dismiss it if they see it is promotional. This kind of release is ‘pure’ because it’s there to announce news, not sell a product.

Rates:

• One Online press release: £30
• One Offline press release: £30
• Distribution to news websites (Online press releases only): +£5

If you are interested in our press release writing service, please contact Lucy Wallace via email: lucy@ukcopy.com or telephone: 07828 192 246 with the following details:

• Whether you require an Online or Offline press release
• If you wish to promote a company within the release, or simply tell a news story
• The main story or focus of the release